![]() ![]() ![]() ![]() “The For You page is a very important feature because it doesn’t make us live in a bubble,” Selby explains. But rather than getting trapped in an echo-chamber, as you might with other platforms, TikTok’s For You page works to introduce you to new content creators that embrace new ways of thinking. It’s the first feed you see when you open the app, and comprises of a collection of recommended videos, personalised to you. There’s a lot of negative stigma surrounding witchcraft and witches but with TikTok, I can show the more personal side of myself, like being a mother.”Ī big part of TikTok’s algorithmic advantage comes from the For You page, or #fyp. “On TikTok it’s quick tips and things that anyone can do. Selby, who has 283,000 TikTok followers, says this makes the app feel more laid-back and accessible than Instagram. There’s less of a quest for perfection in image and appearance, and more for humour and creative editing.” “Yes, it began as a lip-synching concept but, its tools and algorithm encourage creativity and promote variety. “TikTok seems open to interpretation,” says Natasha Slee, social media creative at FREEDA, a media brand championing women around the world. As a platform, TikTok’s content revolves around 15-second videos that are narrated or paired with music, and can be ‘duetted’ by other users so their video sits side by side with the original. TikTok isn’t the first place that modern-day witches have congregated online, but the way the platform is constructed have made it an ideal digital home for those interested in the occult. ![]()
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